Our History

2009

Green Landscaping Group is formed. The company is owned by FSN Capital and consists of a merger of ISS Landscaping, Jungs, Mark & Trädgårdsanläggare Sjunnesson and Qbikum. Operations are concentrated to Sweden. The business model means that the acquired companies are integrated and form local business units with support from central functions. The business units are brought together under the Green Landscaping brand. The strategy is to become a leading player in the market through both organic growth and acquisitions, and where profitability is achieved through a cost-effective organization with economies of scale as key elements. The outcome over the next few years will be steady sales growth, while profitability will remain low.

2015

After several years of unsatisfactory profitability, extensive work is being initiated and the business model is changed. A new decentralized strategy is being adopted in which acquired companies operate independently under their own brands. In the years that follow, a governance process based on “Policy Deployment,” a system inspired by the Danaher Corporation, is introduced. The process involves a number of operational efficiency improvement to increase profitability and create a platform for profitable growth. Clear focus areas are to increase the quality of services, improve pricing and reduce the cost base.

2018

The largest competitor, Svensk Markservice, is acquired, with net sales of approximately SEK 800 million. Extensive work is initiated in which the business units within Svensk Markservice and Green Landscaping will be merged and transformed into a total of 13 independent companies with their own brands, in accordance with the Group’s decentralized strategy.

The Group’s sales exceed SEK 1 billion.

Green Landscaping Group is listed on Nasdaq First North under the ticker GREEN. In connection with this, FSN Capital ends its ownership.

2019

The share changes to the main market Nasdaq Stockholm Small Cap.

2020

Green Landscaping Group expands outside Sweden and acquires Gast Entreprenør AS in Norway. A further three companies are being acquired in Norway during the year.

2021

The acquisition of Viher-Pirkka Oy marks the entry into Finland, which will be complemented by the acquisition of Viherpojat Oy later in the year.

2022

The Group expands to the Baltics through the acquisition of UAB Stebule in Lithuania.

The share changes to Nasdaq Stockholm Mid Cap

2023

Green Landscaping Group enters Continental Europe through the acquisition of Schmitt & Scalzo GmbH in Germany. The position of regional manager in Germany is established and an office is established in central Munich in Bavaria which serves as a hub for the further expansion in Germany, Austria and Switzerland.

The Group’s sales exceed SEK 5 billion.